The restaurant industry changed forever in 2020, but many West Michigan restaurants are still playing catch-up. Customers now expect to order online — and if you don't offer it, they'll go somewhere that does.
📊 The Numbers Don't Lie
of customers prefer restaurants with online ordering
average monthly revenue increase per restaurant
The Problem: Third-Party Apps Are Killing Your Profits
Many restaurants think they have online ordering covered because they're on DoorDash, Uber Eats, and Grubhub. But here's the reality:
💸 The Hidden Costs of Third-Party Apps:
Commission Fees: 15-30%
On a $50 order, you pay $7.50-$15.00 in fees alone
No Customer Relationship
You can't build loyalty or market directly to customers
Higher Menu Prices Required
To cover fees, you raise prices and look expensive
Poor Customer Service Control
Bad delivery experiences reflect on your restaurant
📈 Real Example:
"Tony's Italian Bistro in Grand Rapids was paying $4,200/month in third-party fees. After launching their own online ordering system, they kept that money and increased orders by 60% because customers loved the lower prices."
The Solution: Your Own Online Ordering System
A custom online ordering system puts you back in control of your customer relationships and profits.
✅ Benefits of Your Own System:
-
Keep 100% of profits — no commission fees
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Build customer database for marketing
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Offer competitive prices without fees
-
Control the entire experience
🎯 Essential Features:
- • Mobile-optimized ordering
- • Real-time menu updates
- • Pickup & delivery options
- • Customer accounts & history
- • Loyalty program integration
- • Analytics & reporting
The Numbers: Calculate Your Potential Savings
Average West Michigan Restaurant
📉 With Third-Party Apps:
📈 With Your Own System:
Ready to Keep 100% of Your Online Ordering Profits?
Stop paying commission fees and start building your own customer base. Get a free consultation about your custom online ordering system.
Get Free Restaurant Consultation